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Greatest Hits
My Work
Lynx. A golf app designed to disappear
ROLE Founder & Product Designer SCOPE Product strategy, UX & UI, Prototyping TOOLS Lovable and Claude YEAR 2026 I don’t golf as much as I want to. That’s the honest starting point for Lynx. Time and money matter. But the bigger hurdle is coordination. Checking four course websites, comparing them against my calendar, texting three friends to see who’s free, and then going back to find the 7:40 is gone. By the time a round comes together, half the motivation has leaked out of
TJ Nelson
12 hours ago5 min read
Group Pass Management
Designing for confidence when group owners are responsible for their members Group Pass Management is the flow group owners use to manage passes for a small, high-touch group. Think a team of ten heading to a conference together, with one or two people on the hook for getting everyone registered, booked, and ready. It's the project I'm proudest of from my time there, and it launched before I left. Before I get into it, I want to share how I work. It explains almost every deci
TJ Nelson
6 days ago5 min read
Think Big, Start Small
Six years of building event software that keeps up with the people who run them. Attendee Mobile App for 2025 User Conference Role Years UX Team The short version Design lead, then Senior Manager of UX 2020 to 2026 Grew design from about 5 to 13 We started small in a crisis, kept iterating, and it grew into world-class event technology. Why this work matters The people who put on events go all in. Every year they try to outdo the last one, and it takes a village of brilliant
TJ Nelson
7 days ago3 min read
Hi-Fi IxD Prototyping Projects
Overview During my time at InMoment (2015-2019), I led a series of design initiatives centered on improving user experience through high-fidelity prototypes and motion design. Each project aimed to streamline critical workflows while demonstrating the power of thoughtful interaction design. I utilized a range of prototyping tools—Principle, Framer Classic, and Atomic—to visualize and validate these new flows. Below is an overview of each initiative and the core improvements i
TJ Nelson
Apr 4, 20253 min read
Creating a Feedback Culture
This case study is in conjunction with a presentation I gave at the 2023 RainFocus User Conference The title of this talk is "Happy to be wrong: Embracing failure to cultivate innovation" Why talk about Failure? In 1985 New Coke was launched. They faced increased competition from Pepsi. They had seen success with Diet coke and spent millions of dollars on marketing and promotion. Despite all of this effort, however, New Coke was a complete failure. However, the story does h
TJ Nelson
Mar 6, 20256 min read
Building a Culture of Collaboration Through Rituals
In a recent talk, Shishir Mehrotra—co-founder and CEO of Coda, emphasized the power of rituals in building great product teams . He...
TJ Nelson
Mar 3, 20254 min read
Setting Yearly Goals
Align Goals With Your Career Level Use the Career Map (See image below) Refer to your level and the associated expectations in the career map. Identify the skills or influence areas relevant to your current level and those one level above you. Consider Your Next Step UX Designer (Entry-Level): Focus on foundational UX methods, collaboration basics, and consistent application of core design principles. UX Designer II (Mid-Level): Expand and refine your UX toolbox, deepen colla
TJ Nelson
Feb 27, 20254 min read
Applying Virtue Design to Build a High-Performing Product Design Team
Why Virtue? Ask most designers about their guiding principles, and you’ll likely hear about empathy, user-centricity, or rapid iteration. But what about virtue? Despite millennia of philosophical discourse on the subject, virtue is absent from modern design conversations. And I think that’s a massive oversight. I’ve been a Product Design Manager for several years, leading a team of thirteen talented researchers, designers, and a design manager. Over time, I realized that our
TJ Nelson
Feb 26, 20255 min read
A Guided Admin Experience
The Professional v2 project was an exciting endeavor that brought together multiple teams to make the setup of complex events much easier. Our main goals were to reduce the time it took to implement these events by 30% and enhance the overall product experience by increasing the Product Experience Index (PXi) by 15%. PXi is an index score that primarily considers user sentiment around functionality and ease of use. Setting up a complex event posed challenges, particularly for
TJ Nelson
Jun 12, 20233 min read
OKRs -- Q1, 2022
With the quarter drawing to a close, the UX team presented their quarterly Objectives and Key Results. This presentation is a quick...
TJ Nelson
Mar 31, 20221 min read
Build an Attendee Portal
As the product designer, I had the pleasure of showcasing the page builder during the RainFocus 2021 user conference. Over the course of...
TJ Nelson
Mar 6, 20221 min read
Principles of Product Design
When faced with interesting and complex challenges, it pays to have strong principles to fall back on. My examples are focused around the...
TJ Nelson
Feb 8, 20222 min read
Storytelling Can Be Your Superpower
This presentation was given as part of SLC Design Week in 2021 This story is about you. I'll share my experience and the experience of...
TJ Nelson
Feb 7, 20227 min read
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