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Greatest Hits

Increasing User Engagement

Decreasing Admin Implementation Hours
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Creating a Feedback Culture
My Work


Think Big, Start Small
How a 12-week pivot rescued revenue, delighted 1 M+ attendees, and rewrote the playbook for modern events. Attendee Mobile App for 2025...
TJ Nelson
Apr 305 min read


Hi-Fi IxD Prototyping Projects
Overview During my time at InMoment (2015-2019), I led a series of design initiatives centered on improving user experience through...
TJ Nelson
Apr 43 min read


Creating a Feedback Culture
This case study is in conjunction with a presentation I gave at the 2023 RainFocus User Conference The title of this talk is "Happy to be...
TJ Nelson
Mar 66 min read


Building a Culture of Collaboration Through Rituals
In a recent talk, Shishir Mehrotra—co-founder and CEO of Coda, emphasized the power of rituals in building great product teams . He...
TJ Nelson
Mar 34 min read


Setting Yearly Goals in ADP
1. Align Goals With Your Career Level Use th e Career Map (See image below) Refer to your level and the associated expectations in the...
TJ Nelson
Feb 274 min read


Applying Virtue Design to Build a High-Performing Product Design Team
Why Virtue? Ask most designers about their guiding principles, and you’ll likely hear about empathy, user-centricity, or rapid iteration....
TJ Nelson
Feb 265 min read


A Guided Admin Experience
The Professional v2 project was an exciting endeavor that brought together multiple teams to make the setup of complex events much...
TJ Nelson
Jun 12, 20233 min read


OKRs -- Q1, 2022
With the quarter drawing to a close, the UX team presented their quarterly Objectives and Key Results. This presentation is a quick...
TJ Nelson
Mar 31, 20221 min read


Build an Attendee Portal
As the product designer, I had the pleasure of showcasing the page builder during the RainFocus 2021 user conference. Over the course of...
TJ Nelson
Mar 6, 20221 min read


Principles of Product Design
When faced with interesting and complex challenges, it pays to have strong principles to fall back on. My examples are focused around the...
TJ Nelson
Feb 8, 20222 min read


Storytelling Can Be Your Superpower
This presentation was given as part of SLC Design Week in 2021 This story is about you. I'll share my experience and the experience of...
TJ Nelson
Feb 7, 20227 min read
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