This case study is in conjunction with a presentation I gave at the 2023 RainFocus User Conference The title of this talk is "Happy to be wrong: Embracing failure to cultivate innovation" Why talk about Failure? In 1985 New Coke was launched. They faced increased competition from Pepsi. They had seen success with Diet coke and spent millions of dollars on marketing and promotion. Despite all of this effort, however, New Coke was a complete failure. However, the story does h
